The Role of Media in Shaping Public Perception of Gender Violence in Pakistan

Abstract

This study explores the critical role of media in shaping public perception of gender violence in Pakistan, a country where such violence remains a significant social issue. As media serves as a primary source of information, its representation of gender violence profoundly influences societal attitudes and responses. This research examines the dual nature of media portrayals, which can either perpetuate harmful stereotypes and normalize violence or promote awareness and advocate for systemic change. Through a comprehensive analysis of traditional and digital media narratives, the study highlights the importance of responsible journalism and the need for a nuanced understanding of the complexities surrounding gender violence. Furthermore, it investigates the impact of social media activism in amplifying survivor voices and mobilizing communities for change. By addressing the intersectionality of gender violence and media representation, this research aims to contribute to a deeper understanding of how media can function as a powerful tool for social transformation, ultimately fostering a more informed and empathetic public discourse around gender violence in Pakistan.